Over the years I've developed a special skill in cold outreach.
It started with my time as an executive for a theatrical distribution service deal company.
A service deal company is one that a filmmaker goes to in order to get their movie in theaters by paying their way in.
You pay for P&A (prints and advertising) and the company will book the theaters, deliver the film, and collect the cash on your behalf.
Sound interesting, right?
Well, my job was to reach out to filmmakers who had a recently completed film in order to sell them on this idea.
It's not such an easy pitch telling them that they need to invest MORE money into the project, right after they've just spent their whole budget on producing the film.
So, I had to be bold. I learned how to expertly craft compelling emails to get in the door. Then even more compelling emails to sell them on the idea.
I was able to bring in $40MM films and tell them to put in another $20MM of P&A.
But remember what I said earlier about not selling snake oil?
My conscience got in the way of my ability to work at that company. I would bring people in, they would be excited to hand over millions of dollars, but I couldn't close the deal.
I felt like I was preying on people's dreams and leading them down a dark path.
So I turned the filmmakers away. And I left that job.
But not before learning extremely valuable lessons about cold outreach.
I mean, there I was, a 21-year-old kid just out of college, making deals with seasoned producers and calling up studio executives to make deals.
It was amazing! And it made me realize that no one is untouchable...
Get past the gatekeepers
I am creating this course to give other filmmakers the same epiphany I had.
The gates aren't as closed as they may seem.
You (yes, YOU) can call up the VP of Development at Paramount right now.
The reason the gates seem so closed is that the people who try to push past the gatekeepers often fail because they don't know what to do after someone answers on the other end of the line.
They think that they can just forward their script to people who haven't asked for it and get positive responses.
That's just not how it works!
But that doesn't mean that there isn't a way for you to get your script to those people. (There is!)
In fact, better yet, there's a way to get those people to ASK for you to send your scripts to them...
Many of my conversations with these executives for companies with hundreds of millions of dollars in film funds end like this...
"Great meeting you, Alex! Send me everything that you have, I'd love to take a look!"
And I'm not special.
These aren't people I have a pre-existing relationship with or had a friend refer me to. I reached out to these people completely cold, with NO PITCH.
That's right, they weren't even interested in a specific project that I had.
I was able to get in touch with them, convince them to meet in person or have a phone call, and then have them ASK to read my projects.
It may sound like a fluke. I mean, after all, there has to be one nice guy in the industry that's just willing to take meetings.
But, I was able to repeat this result. Not once... not twice... but dozens of times!
And like I said, I'm not special. I didn't have a killer pitch deck or a mind-blowing logline that caught their attention.
I didn't have ANYTHING. I went in cold and built the relationship.
And you can follow the same steps that I took.